When I was a Boy Reporter, editorial and advertising were kept very strictly segregated. Things have obviously changed. Now on commercial radio I can hear a programme host interviewing some local news maker and then seconds later the same woman is extolling the services of some plumber. Can I really take anything she says seriously when she is so obviously prepared to act like a shill*? What is the price of allowing a doubt to be cast over a person's credibility and integrity? I don't think a plumber could pay me enough. In fact, no-one could pay me enough. *Shill: Accomplice of a hawker who acts an enthusiastic customer to entice others.