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Wrong Folk Axed

Newspapers seem to be in rough shape these days - just ask the folk at The Scotsman. It used to be that reports that newspapers were dead ducks proved premature, both radio and television failed to drive them out of business. This was mainly because both mediums are more than somewhat superficial. The word count on a story for either is so small that only very basic, and all too often inadequate, detail can be given. The shorter the better I've always found when it comes to newspaper stories, but always use enough to tell the full story - usually a greater number than a TV or radio format can accommodate. What did for newspapers was a left-right combination from the internet. People could just steal the news, which costs money to gather, and peddle it themselves. Readers found they could get the news on their computer without having to pay for it. Of course, the news thieves had their own motives for stealing other people's work. There is no copyright on events and a quick re-write of a real journalist's work avoids trouble and expense. As newspaper advertising revenues dropped, so did the number of journalists on the payroll and the standard of work they produced. I worked a place that laid off a lot of people. The thing is they laid off the wrong people. It was the reporters covering the local news who all too often got the axe. They were usually the youngest reporters and had been at the paper the shortest time. Therefore they cost less than the long tenured to make redundant. A lot of older guys and gals simply continued with the various taskless thanks bestowed on them purely for payroll longevity. But it's the local news people buy the paper for; cynics said it was small ads but look at the mess the free-sheets turned out to be . OK, maybe let the young reporters go but re-assign the old hacks back to covering local news. When the paper did do that, one guy tried to sue for constructive dismissal. No surprise that the paper eventually went belly up and became shadow of its old self. Or that it is now owned by what used to be it's main competitor which could well have had to motto "Last Week's News Next Week". And which is by the way is owned by American hedge funds. Who says the quality will out and it's the poor product that goes to wall. Deep pockets speak loud. 

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