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Business is Best

Radio is probably not the best medium for Art Appreciation. You would think that is obvious. But not apparently to the BBC World Service. I recently heard a programme discussing a painting. Listeners were urged to go to a website to view the painting in question. Yes, in this multi-media universe this was an option. But it shows an ignorance of when people listen to radio. It's usually when they are doing something else; driving, cooking, laying bricks, tidying the house, etc. Not so easy to go to a website to look at a painting. And what about the millions of listeners who are so poor they don't have access to a website download? It is this kind of thinking, or lack of it, that gave us a programme which used to boast that it would feature only women and no men were involved in production. The programme still exists but has dropped that boast. I suspect that was more because it was felt dangerous to be seen to discriminate against trans-sexual radio-wannabees than anything else. The last trailer for this dreadful piece of tosh claimed that the participants were drawn from all over the world but most of those featured in it seemed to be from Africa. The fact is that way too much of what the BBC World Service puts out panders to the trendy and the gimmicky. Business Daily therefore has little competition when it expands the definition of "business" to include nutrition, politics, medical matters, media analysis and pretty much everything that the BBC used to do regularly and reasonably competently in terms of interesting content. 


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