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Pipe Line

The fellah in the poster’s standing there pipe in hand and his two mates are warming themselves by a roaring fireplace. What’s he selling? Why, a life in the Australian Army. The selling point is Comradeship. I reckon from the battledress that the three are wearing that the recruiting campaign must have been in the late 1950s or early 1960s. The poster is a bit different from most. They tend to feature The Missing Man, or What Did You Do in the War Daddy?, or A Square Meal and Plenty of Time Playing Football with Training for a Civilian Skilled Trade , or Be Part of A Proud Tradition, or Travel and Adventure. Roaring log fires and pipe smoking at the hearth and a promise what the Aussies these days I think call Mateship is an interesting approach to recruitment.


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